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38,02€(IVA inc.)
Ad critique: how to deconstruct ads in order to build better advertising
- Tag, Nancy R.
- 978-1-4129-8053-1
- 2012-02-01
25,00€(IVA inc.)
Ideación: cómo generar grandes ideas publicitarias
- Mahon, Nik
- 978-84-252-2478-2
- 2012-02-01
39,99€(IVA inc.)
Mid-Century Ads: advertising from the Mad Men Era
- Heimann, Jim
- 978-3-8365-2956-3
- 2012-02-01
78,36€(IVA inc.)
The copywriter's toolkit: the complete guide to strategic advertising copy
- Berman, Margo
- 978-1-4051-9952-0
- 2012-01-13
32,64€(IVA inc.)
The copywriter's toolkit: the complete guide to strategic advertising copy
- Berman, Margo
- 978-1-4051-9953-7
- 2012-01-06
38,02€(IVA inc.)
Using qualitative research in advertising: strategies, techniques, and applications
- Morrison, Margaret A.
- 978-1-4129-8724-0
- 2012-01-01
71,83€(IVA inc.)
Housework and housewives in American advertising: married to the mop
- Neuhaus, Jessamyn
- 978-0-230-11489-0
- 2011-12-09
22,19€(IVA inc.)
Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition
- Morgan, John
- 978-1-118-10352-4
- 2011-11-02