Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition

Ditch traditional corporate branding to create a powerful, recognizable brandBrand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with youraudience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. BrandAgainst the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okayto have haters--because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it. INDICE: Chapter 1: The Machine. Chapter 2: Why Branding? Chapter 3: The Brand Framework. Chapter 4: Visibility vs. Ability. Chapter 5: Attention Doesn'tEqual Trust. Chapter 6: The Right Position. Chapter 7: The Masterplan. Chapter 8: Marketing vs. Branding. Chapter 9: Do You Believe? Chapter 10: Anchor Belief. Chapter 11: Death of the Mundane. Chapter 12: The Creation Story. Chapter13: Extra Ordinary. Chapter 14: Bring the Noise. Chapter 15: Content Explosion. Chapter 16: Top Yourself. Chapter 17: Welcome to the Social Parade. Chapter18: The Brand Conversation. Chapter 19: Many Shades of You. Chapter 20: Celebrity Currency. Chapter 21: The Uncommon Brand. Chapter 22: Dissident. Chapter 23: Your Brand's Homebase. Chapter 24: Shock and Awe. Chapter 25: The Presentation Age. Chapter 26: Video Made the Internet Star. Chapter 27: Brand Alliance. Chapter 28: Dirty Little Secret. Chapter 29: Little Things. Chapter 30: Raceto the Bottom. Chapter 31: Longing to Belong. Chapter 32: Brand Without a Cause. Chapter 33: Why Your Website Sucks. Chapter 34: Misunderstood. Chapter 35:The Hangout. Chapter 36: Light the Fuse. Chapter 37: Overnight Authority. Chapter 38: Everything in 2s. Chapter 39: Point of View. Chapter 40: Back and Forth. Chapter 41: Feeling Good. Chapter 42: Everything You Do is Branding. Chapter 43: Hidden Brand Advocates. Chapter 44: Come as You Are. Chapter 45: The 20/60/20 Rule. Chapter 46: The Real Thing. Chapter 47: Whats In a Name? Chapter 48: The Prospect Cycle. Chapter 49: Viva La Failure. Chapter 50: Know Your Enemy. Chapter 51: Erase, Then Replace. Chapter 52: The Sound of Silence. Chapter53: The 10:100 Method. Chapter 54: Your Online Presence. Chapter 55: Raise Your Standards. Chapter 56: WARNING: Youve Been Lied To. Chapter 57: Monitor andMeasure. Chapter 58: How to Ensure Your Brand Fails. Chapter 59: What is Killing Entrepreneurs? Chapter 60: 20 Rules. Chapter 61: Parting Shot. Special Offer. Acknowledgements.

• ISBN: 978-1-118-10352-4
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 224
• Fecha Publicación: 02/11/2011
• Nº Volúmenes: 1
• Idioma: Inglés