Housework and housewives in American advertising: married to the mop

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminismsuccessfully called into question the housewife stereotype, homemaking has remained an American feminine ideal. JESSAMYN NEUHAUSAssistant Professor of History at SUNY Plattsburgh, USA. She is the author of 'Manly Meals' and 'Mom's Home Cooking: Cookbooks and Gender in Modern America', as well as numerous publications in scholarly journals and anthologies. INDICE: The Laundry Room - The Bathroom - The Kitchen - The Living Room

• ISBN: 978-0-230-11489-0
• Editorial: Palgrave MacM
• Encuadernacion: Cartoné
• Páginas: 286
• Fecha Publicación: 09/12/2011
• Nº Volúmenes: 1
• Idioma: Inglés