Ad critique: how to deconstruct ads in order to build better advertising
Tag, Nancy R.
38,02 €(IVA inc.)
Ad Critique teaches advertising, marketing, and management students--both the'suits' and the 'creatives'--how to effectively judge and critique creativityin advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
- ISBN: 978-1-4129-8053-1
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 216
- Fecha Publicación: 01/02/2012
- Nº Volúmenes: 1
- Idioma: Inglés