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Personality not included: why brands lose their authenticity -- and how great companies get
- Bhargava, Rohit
- 978-0-07-154521-1
- 2008-07-01
26,10€(IVA inc.)
Elite China: luxury consumer behavior in China
- Lu, Pierre Xiao
- 978-0-470-82267-8
- 2008-06-28
18,27€(IVA inc.)
How to market, advertise and promote your business or service in your own backyard
- Egelhoff, Tom C.
- 978-0-470-25821-7
- 2008-06-18
18,27€(IVA inc.)
Wowability: how to achieve it and why it matters
- Syed, Imran
- 978-0-470-82289-0
- 2008-06-15
22,19€(IVA inc.)
All you need is a good idea!: how to create marketing messages that actually get results
- Heyman, Jay H.
- 978-0-470-23791-5
- 2008-06-03
22,00€(IVA inc.)
Fenómeno low cost: el impacto en el factor precio
- Valls, Josep-Francesc
- 978-84-234-2668-3
- 2008-06-01
20,00€(IVA inc.)
Deluxe: cuándo el lujo perdió su esplendor
- Thomas, Dana L.
- 978-84-936194-2-8
- 2008-06-01
41,80€(IVA inc.)
Iniciación a los negocios para ingenieros: aspectos funcionales
- Fernández Sánchez, Esteban
- 978-84-9732-681-0
- 2008-06-01