INDICE: Foreword. Preface and Acknowledgement. Chapter 1: Introduction to Wowability. Chapter 2: Brand Banking. Chapter 3: The Economics of Wowability. Chapter 4: Contact Points. Chapter 5: Functional Contact Points. Chapter 6: Emotional Contact Points. Chapter 7: Communicational Contact Points. Chapter 8: Quantitative Tools. Chapter 9: Qualitative Tools. Chapter 10: Sustaining Wowability. Chapter 11: Principles of Wowability and the Way Ahead. Appendix I: Wowability Surveys. Appendix II: The Wowability Framework.
- ISBN: 978-0-470-82289-0
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 256
- Fecha Publicación: 15/06/2008
- Nº Volúmenes: 1
- Idioma: Inglés