All you need is a good idea!: how to create marketing messages that actually get results

INDICE: Dedication. Acknowledgements. Introduction. 1. About The Title. Case History: Total Cereal. 2. The Power Of An Idea. Case History: Sharp Watches.3. Who Do You Think You Are, Anyway? Case History: Porte Advertising. 4. Where Are You Going? Case History: Ralston Purina's Hero Dog Food. 5. Work Very Hard. Once. Case History: Oxydol Detergent. 6. Where Do You Find A Good Idea? Case History: Prevent Blindness Ny. Case History: Kangol Caps. 7. Being Clear IsA Good Idea. Case History Dallas Bbq. 8. Taking An Idea From Nice To Good. Case History: Legion Paper. 9. Don't Talk So Much. Case History: Paradigm VisionVideo Conferencing. 10. Relevant Shock. Case History: Frigidaire Washing Machines. Case History: The American Arbitration Association. 11. Lost Your Voice?Case History: The Stage Deli. 12. Use The Whole Carcass. Case History: Clearvison Optical. 13. Trust Your TummyBut Don't Fall In Love. Case History: Vaseline Petroleum Jelly. Case History: Anacin. 14. Whats In A Name? Case History: Rapid Park Garages. 15. Pecked To Death By Ducks. Case History: Drambuie Liqueur. 16. Little Things Can Mean A Lot. A (Little) Case History: Host Apparel. 17. When Is A Good Idea Not A Good Idea? Case History: Your Phufkel. 18. Don't Be Shy. 19. Four Words That Will Guarantee Your Financial Success. 20. How Did You Do? 21. How Did I Do?

• ISBN: 978-0-470-23791-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 272
• Fecha Publicación: 03/06/2008
• Nº Volúmenes: 1
• Idioma: Inglés