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51,62€(IVA inc.)
From brand vision to brand evaluation: the strategic process of growing and strengthening brands
- Chernatony, Leslie de
- 978-1-85617-773-3
- 2010-03-15
14,35€(IVA inc.)
The global brand: how to create and develop lasting brand value in the world market
- Hollis, Nigel
- 978-0-230-62056-8
- 2010-03-02
36,58€(IVA inc.)
Brand society: how brands transform management and lifestyle
- Kornberger, Martin
- 978-0-521-72690-0
- 2010-01-21
94,10€(IVA inc.)
Brand society: how brands transform management and lifestyle
- Kornberger, Martin
- 978-0-521-89826-3
- 2010-01-21
26,10€(IVA inc.)
Advanced brand management: managing brands in a changing world
- Temporal, Paul
- 978-0-470-82449-8
- 2010-01-20
48,31€(IVA inc.)
Competitive success, how branding adds value
- Davis, John Andrew
- 978-0-470-99822-9
- 2010-01-08
46,75€(IVA inc.)
Ingredient branding: making the invisible visible
- Kotler, Philip
- 978-3-642-04213-3
- 2009-12-15