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Personality not included: why brands lose their authenticity -- and how great companies get
- Bhargava, Rohit
- 978-0-07-154521-1
- 2008-07-01
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Tips and traps for marketing your business
- Cooper, Scott
- 978-0-07-149489-2
- 2008-04-01
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The successful marketing plan: a disciplined and comprehensive approach
- Hiebing, Roman G.
- 978-0-07-139521-2
- 2008-05-01
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Always on: the future of advertising and marketing
- Vollmer, Chris
- 978-0-07-150828-5
- 2008-04-10
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Integrated advertising, promotion, and marketing communications
- Clow, Kenneth E.
- 978-0-13-238209-0
- 2009-01-01
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2011: trendspotting for the next decade
- Laermer, Richard
- 978-0-07-149727-5
- 2008-03-18
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Buy me: new ways to get customers to choose your product and ignore the rest
- Cohen, Marshall
- 978-0-07-166783-8
- 2010-02-01
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Global marketing management system on-line (GMMSO) to accompany global marketing management
- Janavaras, Basil J.
- 978-0-470-49633-6
- 2011-03-07