Buy me: new ways to get customers to choose your product and ignore the rest

This title provides new ways to make your products the ones customers buy. Customers are more discerning than ever about which products they buy, which places intense pressure on companies to ensure their merchandise is chosen over the competition's. Written by Marshal Cohen, a global leader in market researchand consumer behavior, "Buy Me!" takes a close look at customer behavior in today's tough economy and provides 18 simple techniques readers can apply rightaway to make their products irresistible to customers. Readers will come awaywith the knowledge for driving purchases, as well as business growth. INDICE: Introduction Section 1. The New Economy Chapter 1. The Age of Thrift Chapter 2. Economic Distractions Chapter 3. Change In Consumption Chapter 4. The New Retail Rules Chapter 5. The Seven Stages of Business Section 2. The New Consumer Chapter 6. The New Committed Consumer Chapter 7. The Global Consumer Chapter 8. The Shift To Accessories Chapter 9. Season-Less Merchandising Chapter 10. Gender Bender Chapter 11. Booming Boomers Chapter 12. Influence TheInfluencers Chapter 13. Somebody Help Me Section 3. The New Brand Chapter 14.Tip-top Tech Chapter 15. Luxury, A Tiffany Moment Chapter 16. A Little Bit ofPrivacy, Please! Chapter 17. Turning Adversity Into Opportunity: The Tips Conclusion

• ISBN: 978-0-07-166783-8
• Editorial: McGraw-Hill
• Encuadernacion: Cartoné
• Páginas: 224
• Fecha Publicación: 01/02/2010
• Nº Volúmenes: 1
• Idioma: Inglés