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Integrated advertising, promotion, and marketing communications
- Clow, Kenneth E.
- 978-0-13-238209-0
- 2009-01-01
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Always on: the future of advertising and marketing
- Vollmer, Chris
- 978-0-07-150828-5
- 2008-04-10
0,00€(IVA inc.)
Engagement marketing: una nueva publicidad para un marketing de compromiso
- Muñoz, Pablo
- 978-84-8322-449-6
- 2008-04-01
0,00€(IVA inc.)
Fundamentals of futures and options markets
- Hull, John C.
- 978-0-13-135418-0
- 2008-01-01
0,00€(IVA inc.)
2011: trendspotting for the next decade
- Laermer, Richard
- 978-0-07-149727-5
- 2008-03-18
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The brand promise: how ketel one, costco, make-A-Wish, tourism vancouver, and other leading brands make and keep the promise that guarantees success
- Knapp, Duane E.
- 978-0-07-149441-0
- 2008-05-20
0,00€(IVA inc.)
The successful marketing plan: a disciplined and comprehensive approach
- Hiebing, Roman G.
- 978-0-07-139521-2
- 2008-05-01
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Escaping the price-driven sale: how world class sellers create extraordinary profit
- Snyder, Tom
- 978-0-07-154583-9
- 2008-01-01
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Personality not included: why brands lose their authenticity -- and how great companies get
- Bhargava, Rohit
- 978-0-07-154521-1
- 2008-07-01