The brand promise: how ketel one, costco, make-A-Wish, tourism vancouver, and other leading brands make and keep the promise that guarantees success

Tap into the new currency for brand success and customer satisfaction. Brand strategy expert and Fortune 500 consultant Duane Knapp presents his secret formula for becoming a brand that delivers on its promise, showing how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support for years to come. Knapp explains the steps for finding and forming a solid promise, and shows how to implement three key principles that ensure business success. First-hand case studies and compelling interviews of successful business leaders illustrate how to put these strategies into action. INDICE: Duane Knapp is the Chairman and Founder of BrandStrategy, Inc. andhas advised more than 300 brands in 14 countries. He is the authority on building Genuine Brands and has been a senior executive officer with Westin Hotels, Holiday Corporation (Holiday Inn, Holiday Club, Residence Inn, Perkins Family Restaurants), The Promus Companies (Embassy Suites, Hampton Inn, Homewood Suites, Harrah's Casinos), and Cinnabon World Famous Cinnamon Rolls as well as amember of many boards of directors. Duane Knapp can be contacted at www.brandpromise.com or www.brandstrategy.com

• ISBN: 978-0-07-149441-0
• Editorial: McGraw-Hill
• Encuadernacion: Cartoné
• Páginas: 288
• Fecha Publicación: 20/05/2008
• Nº Volúmenes: 1
• Idioma: Inglés