On equal terms: redefining China's relationship with America and the west

An insightful look at the future of Chinas relations with the West and the United States For anyone who wants to better understand China and its economic and political relations to the West, On Equal Terms offers front-row insight. It explores Chinas state-capitalist economic model and the unique qualities andideals of Chinese culture that can make difficult for Westerners to understand its approach to business interactions. It also looks to the future, explaining how China and the United States can cooperate to solve some of the worlds major problems. INDICE: Foreword: Frederick Smith, CEO '>Introduction: My East-West Journey Chapter 1: Shift to a Hybrid Model Different cars, different drivers. Understanding the state-capitalist model of business and government in China vs. thefree-enterprise model in America. Chapter 2: Guanxi and Mianzi Building a trust fund in China. How to master the fine art of forging connections - saving face without losing face. Chapter 3: Guns and Roses Are we partners or rivals? Today, soft power reigns in Chinas relations with the West as the two countries shift places and learn how to share the world stage. Chapter 4: The Chinese Piggy-Bank Follow the money. In the modern world, Western consumers spend too much and the Chinese save too much in the new shifting economy. Chapter 5: NotMade in China Check the label. Most products are simply assembled in China with imported materials and parts, so the U.S. trade deficit with China isnt what it seems. Chapter 6: Land of Many Markets One size fits none. A short guide to shifting a marketing plan for 1.3-billion people speaking 53 languages in the third largest geographical area in the world. Chapter 7: Hollywood, Bollywood, Sinowood Culture shock. The impact of Chinas culture and entertainment power. The world watches as the players shift places on the world stage. Chapter 8: Open Sesame Control, Shift, Enter. China faces a daunting challenge as users embrace the Internet and the central government grapples with a new world order of open access.. Chapter 9: See the Wind, Turn the Rudder Greener than youthink. Chinas environmental reputation was tarnished in the last decade, but the countrys shift to alternative energy is getting international attention. Chapter 10: The Dream Team Creating a game plan. How America and China can begin to solve the global issues of poverty, terrorism, disease, and climate change. Appendices Index

• ISBN: 978-0-470-82886-1
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 25/08/2011
• Nº Volúmenes: 1
• Idioma: Inglés