From products to services: insights and experience from companies which have embraced the service economy
Young, Laurie
41,78 €(IVA inc.)
INDICE: Foreword Chapter 1 Why products companies consider service businessChapter 2 Clarifying the strategic intent of the service business Chapter 3 The degree of change needed to set up a service business Chapter 4 First base: gaining a clear perspective of service markets Chapter 5 Creating the servicesto be sold in the new market Chapter 6 Altering the operations of a product company to provide services Chapter 7 Selling services Chapter 8 Marketing services instead of products Chapter 9 Positioning a product brand in a service market Chapter 10 In conclusion References Index
- ISBN: 978-0-470-02668-7
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 368
- Fecha Publicación: 04/04/2008
- Nº Volúmenes: 1
- Idioma: Inglés