The gender intelligent retailer: discover the connection between women consumers and business growth

How companies can create a retail environment that's better for everyone by being better for women. Women make up the biggest section of the retail market,yet most retail companies do a poor job of serving and satisfying that core constituency. Many retail enterprises view women as a niche market, but at 52 percent of the population, they're anything but. This book shows why reaching women is imperative to retail success, and how businesses can do it properly. Retail Ecology shows retailers how to build a companywide awareness of what women consumers want and how to deliver it through marketing, operations, store layout, product design and development, and even human resources. Retailers whoserve women better serve everyone better. “Through engaging and direct analysis, Joanne Thomas Yaccato has drawn theline clearly for businesses - any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her witty and poignant observations.” - David I. McKay, Group Head, Canadian Banking, RBC. “In a lifestyle based company, Joanne’s thoughts come at you like a ‘best friend’ who’s not afraid to keep you grounded. In our case, Joanne’s perspective has allowed us to meet the changing needs of our customers over the years in a relevant and authentic way. The Gender Intelligent Retailer pushes the right buttons and creates dynamic conversations that make valuable differences inthe retail shopping experience.” - Kerri Molinaro, President, IKEA Canada. “Joanne has done it again... Empowering not only retailers, but consumers,employers and employees with market insight we need to know, and in many cases, should have known by now. Her research and analysis is filled with practical examples that will be an eye-opening read for businesses wondering why they aren’t connecting with the influential female consumer. The Gender IntelligentRetailer is a recipe for success.” - Mark Kelley, CBC News, The National. “Joanne Thomas Yaccato has done us all a big favour. The Gender Intelligent Retailershows us the ‘real’ world of women consumers. By helping to open oureyes to the world we live in, the book opens the doors of opportunity. It is often difficult for old institutions first to recognize and then to react to our changed and changing demands as a society. Joanne and Sean help us see and then navigate the new world with sound insights and an eye that sees our follies and then focuses on a better way to meet the demands of the future.” - Premier Gordon Campbell, Province of British Columbia. Joanne Thomas Yaccatois the president and founder of the Toronto-based consulting firm The Thomas Yaccato Group, known as Corporate Canada’s Gender Lens. Since 1994, using Gender Intelligence(TM), TYG has worked with companies globally helping them better connect with women consumers. Joanne is the author of three best-selling business books, Balancing Act, Raising Your Business and The 80% Minority. The family, which includes aerospace engineer husband Michael McNeill, 13-year old daughter Kathleen and demon dog Caley, live in King City, Ontario. Sean McSweeney has held a number of management positions in his 10 years as a retail manager with Mountain Equipment Co-op (MEC). The Toronto store’s first gender-based store re-design was his brainchild and he has been instrumental in helping MEC win a number of environmental awards. Sean is a committed bike commuter, rain or shine, and has co-founded a charity event Run with the Sun to raise funds to for the fight against cancer. Sean lives in Toronto with his wife Nicole and their four children Patrick, Connor, Kieran and Maeve.

• ISBN: 978-0-470-84102-0
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 320
• Fecha Publicación: 01/11/2008
• Nº Volúmenes: 1
• Idioma: Inglés