The impossible advantage: winning the competitive game by changing the rules

The Impossible Advantage introduces readers to four powerful strategies that enable any company to shake and change the rules, turn competitors into followers and achieve improbable growth targets. The book is filled with real life examples to illustrate how single players can change the rules of the game. INDICE: About the Authors. Foreword. THE SURPRISING LIMITATION OF THE WORLDS NUMBER ONE BUSINESS STRATEGY. Why There Are Limits to the Power of Positioning. The Rule Makers Impossible Advantage. Game Changing Strategies Start Where Positioning Stops. Six Prejudices to Ignore. ITS TIME TO THINK RADICALLY ABOUT GROWTH. Someone Committed to Breaking All the Rules. Games as a Strategic Model. Four Classical Game Strategies. Wanted: A Highly Infectious Game Changing Idea. Our Plea for Free, Open and Radical Thinking. FIRST GAME STRATEGY: REDEFINING THE MEASURES OF PERFORMANCE. Infl uence the Criteria of the Customer Jury. How to Make Stronger Opponents Play Your Game. Attack on an Invincible Market Leader. Surprising Escape from a Price War. How Global Power Players Rulethe Game. The Essentials in Overview. SECOND GAME STRATEGY: RESHAPING THE MARKET LANDSCAPE. How Market Structures Regulate the Competitive Game. Balancing Act Between Flop and Global Success. Outfoxing a Negative Trend in the Market.How to Conquer Impossible Market Potential. The Law of the Self-Fulfi lling Prophecy. Change the World with a Radical Idea. The Essentials in Overview. THIRD GAME STRATEGY: RESTAGING THE COMPETITIVE CONFRONTATION. What are Game Patterns and How Can You Use Them? Staging the Competitive Confrontation Hollywood-Style. Lessons Learned from Political Campaigns. Breaking Free from a NegativeRole Pattern. Moving out of the Shadows into the Limelight. Turning the Tide of an Almost-Lost Battle. The Essentials in Overview. FOURTH GAME STRATEGY: TAKING THE GAME TO THE NEXT LEVEL. Taking the Game to the Next Level . What Does That Mean? Old Top Dogs Can Become Terribly Short Sighted . Why It Takes soLittle to Control a Categorys Evolution! Courageously Slay the Sacred Cows! Take the Lead When a Value Shift Hits the Market. When the Market Needs a Complete Overhaul. Radical Visions and Their Pitfalls. The Essentials in Overview. HOW YOUR BUSINESS CAN PROFIT FROM GAME STRATEGY. 1. Explore the Ideas that Rule the Market. 2. Nothing Can Beat a Game Changing Idea. 3. Game Changers Can Take a Certain Degree of Control in the Market and over Their Competitors. 4. Game Strategy as a Behavior Changing Instrument. 5. Finally . Game Strategy Isa Truly Democratic Tool. The Five Steps to Game Strategy. Its Time to ExploreYour Own Game Changing Opportunities. AFTER THE GAME. POSTSCRIPT: HOW GAME STRATEGY DIFFERS FROM GAME THEORY. THANKS! Index.

• ISBN: 978-0-470-71712-7
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 220
• Fecha Publicación: 16/01/2009
• Nº Volúmenes: 1
• Idioma: Inglés