Business network transformation: strategies to reconfigure your business relationships for competitive advantage

Companies are gaining competitive advantage through networked business models, tapping into talent across the globe to defend themselves against commoditization and disruptive innovation. Rather than rigid built-to-last systems and processes, the new era instead calls for fluid,built-to-adapt networks in whicheach company focuses on its differentiation and relies increasingly on its partners, suppliers,and customers to supply the rest. The primary goal of the book is to explore BNT from its various angles and provide practical guidance tosuccessfully engage in BNT. Chapters outline the depth and breadth of BNT's impact on the organization, covering topics such as customer value, supply networks, product leadership, assets, operations, innovation, human resources, andIT. Contributors include: Philip Lay, Geoffrey Moore, Marco Iansiti, Ross Sullivan, Mohanbir Sawhney, Ranjay Gulati, David Kletter, N. Venkatraman, John Hagel III, John Seely Brown, Gautam Kasthurirangan, Randall H. Russell, Henry Chesbrough, Jeffrey H. Dyer, Andrew McAfee

• ISBN: 978-0-470-52834-1
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 304
• Fecha Publicación: 27/08/2009
• Nº Volúmenes: 1
• Idioma: Inglés