Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies. The book includes coverage of the principal areas of functional management in hospitality including: employee relations accommodation management food and beverage management marketing and sales industry structure and strategy the nature of management roles hospitality management education future trends in the field. Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry. INDICE: Chapter 1: Where are we going? The nature of hospitality managementChapter 2: What kind of industry? Structure, strategy and the nature of the hospitality industryChapter 3: A people business? Human resources in the hospitality sectorChapter 4: Is your room alright? Accommodation management in hospitalityChapter 5: Are you enjoying your meal? Food and beverage management in hospitalityChapter 6: Would you like to join our customer loyalty programme? Marketing and consumption in hospitalityChapter 7: Can I speak to whoever’s in charge? The role of management in hospitalityChapter 8: So you give degrees to waiters? Hospitality management educationChapter 9: Conclusion: the proof of the pudding?
- ISBN: 978-1-4462-4695-5
- Editorial: SAGE Publications Ltd
- Encuadernacion: Rústica
- Páginas: 208
- Fecha Publicación: 25/04/2015
- Nº Volúmenes: 1
- Idioma: