How women mean business: a step by step guide to profiting from gender balanced business

We all know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make thishappen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: Audit where are you really at with gender balance now? Awareness Opening your eyes to what better gender balance could mean for your company Alignment Ensuring the buy-in that will bring about real results andchange Sustainability Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-stories showing how some ofthe worlds biggest blue-chip firms have done it. Women are most of the talentand much of the market you need this book.Avivah Wittenberg-Cox is CEO of 20-First, one of Europes leading gender consultancies. 20-First works with progressive companies interested in building gender bilingual organisations that captures the opportunities offered by the other half of the talent pool and the other half of the market the female half. The firms renowned Bilingual Leadership programmes help executives men and women manage difference more effectively. Avivah is also the Founder and Honorary President of the European Professional Womens Network. She is a certified executive coach and has been a visiting coach at INSEAD. She is a popular speaker on leadership and gender issues across Europe and has had articles and interviews published in publications such as the International Herald Tribune and theFinancial Times. Avivah is Canadian, French and Swiss. She holds a BA from the University of Toronto and an MBA from INSEAD. In 2007, Elle Magazine recognised her as one of the Top 40 Women Leading Change. She lives in France with her husband and gender-balanced children (a son and a daughter). Avivah is co-author of the enormously successful Why Women Mean Business which has sold over 10, 000 copies.

• ISBN: 978-0-470-68884-7
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 408
• Fecha Publicación: 16/04/2010
• Nº Volúmenes: 1
• Idioma: Inglés