An Introduction to Behavioral Economics offers a comprehensive, rigorous, andup-to-date introduction to what is one of the most rapidly advancing areas ineconomics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience. This edition features:.• two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases.• fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theory .• a large number of real-life case studies and examples, as well as review questions. INDICE: PARTI: INTRODUCTION .Nature of Behavioral Economics.Methodology.PARTII: FOUNDATIONS.Values, Preferences and Choices .Beliefs, Heuristics and Biases.Decision Making under Risk and Uncertainty.Mental Accounting.PARTIII: INTERTEMPORAL CHOICE .The Discounted Utility Model.Alternative Intertemporal Choice Models .PARTIV: STRATEGIC INTERACTION .Behavioral Game Theory.Social Preferences .PARTV: CONCLUSION .Behavioral Economics: Summary and Outlook .
- ISBN: 978-0-230-29146-1
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 592
- Fecha Publicación: 13/04/2012
- Nº Volúmenes: 1
- Idioma: Desconocido