Designing brand identity: an essential guide for the whole branding team
Wheeler, Alina
From research and analysis through brand strategy, design development throughapplication design, and identity standards through launch and governance, Designing Brand Identity, Third Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new cases studies showcasing successful world-class brands, this Third Edition brings readers up to date with examinations of emerging new concepts in branding and trends such as social networks andblogs. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
- ISBN: 978-0-470-40142-2
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 320
- Fecha Publicación: 10/09/2009
- Nº Volúmenes: 1
- Idioma: Inglés