Smart giving is good business: how corporate philanthropy can benefit your company and society

Smart giving is good business: how corporate philanthropy can benefit your company and society

Weeden, Curt

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INDICE: Introduction: Why More Corporations Are Giving Less. 1. Why Should a Business Give at All? 2. What's the Right Amount to Give? 3. Who Decides What Gets Funded? 4. What's the Right Role for the CEO? 5. Who Should Administer Company Donations? 6. Does a Company Need a Foundation? 7. Should a Company Donate Products or Services? 8. How Much Should a Company Donate for Dinners andEvents? 9. Should a Company Fund the United Way, or Are There Better Alternatives? 10. How Should a Company Respond to a Disaster? 11. Can a Company Measure What Works? 12. How Should a Company Communicate Its Contributions Commitments? 13. What If a Company's Profits Tank? 14. Conclusion: The Nun's Tzedakah Bibliography. About the Author. Businesses Index. Nonprofit Organizations Index. Index.

  • ISBN: 978-0-470-87363-2
  • Editorial: John Wiley & Sons
  • Encuadernacion: Cartoné
  • Páginas: 288
  • Fecha Publicación: 24/02/2011
  • Nº Volúmenes: 1
  • Idioma: Inglés