Everywhere: comprehensive digital business strategy for the social media era

INDICE: I. The Evolving Social Web. Chapter 1 The Social Enterprise: A New Source of Competitive Advantage. II. On Becoming a Social Enterprise. Chapter 2: Toward a Comprehensive Digital Business Strategy. Chapter 3: Building Enterprise-wide Engagement Capability. Chapter 4: Developing a Digitally-Driven Company: Culture, Structure, and Leadership. III. Across the Business Universe. Chapter 5: Marketing, Sales, and Service, Step 1: Organize Around Customer Engagement. Chapter 6: Marketing, Sales, and Service, Step 2: Converse With Your Customers. Chapter 7: Innovation: Commit to Openness, Speed, and Crowds. Chapter 8: Strategy Execution Capitalize on What Your Organization Already Knows. Chapter 9: Human Capital: Expect Real-Time Resumes and Create a 21st Century Workplace. IV. The Future of the Social Enterprise. Chapter 10: Next. Index.

• ISBN: 978-0-470-65170-4
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 09/03/2011
• Nº Volúmenes: 1
• Idioma: Inglés