Understanding business research

Designed to assist readers in the fields of business, finance, and managementscience, this book provides step-by-step coverage of the research process including research design, models for design, statistical considerations, and guidance on writing and presenting results. Filled with simple explanations, real-world examples, and numerous illustrations to help readers understand complexand abstract concepts, this is an ideal book for MBA-level students, as well as researchers and practitioners who want understand and utilize qualitative and quantitative research methods in applied scenarios. INDICE: PrefaceAcknowledgementsPart I. Overview of the Research ProcessChapter 1. Research and the Business EnvironmentChapter 2. Ethics and ResearchChapter 3. The Foundations of ResearchChapter 4. An Overview of Empirical MethodsPart II. Nuts & Bolts of ResearchChapter 5. Writing the Research ReportChapter6. Reviewing the Literature & Forming HypothesesChapter 7. SamplingChapter 8.Creating and Using Assessments, Surveys, and Objective MeasuresChapter 9. A Model for Research DesignPart III. Common Research DesignsChapter 10. Correlational ResearchChapter 11. Between-Subjects DesignsChapter 12. Single Variable Between-Subjects ResearchChapter 13. Between Subjects Fractorial DesignsChapter14. Correlated Groups DesignsPart IV. Special Research DesignsChapter 15. Research with Categorical DataChapter 16. Qualitative and Mixed-Method ResearchAppendix A. Statistics Behind The Research: A ReviewAppendix B. Statistical Tables

• ISBN: 978-1-118-13426-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 508
• Fecha Publicación: 21/09/2012
• Nº Volúmenes: 1
• Idioma: Inglés