This book presents a clear and unique approach to solving common problems that affect many campaigns. The emphasis is on how to fix what is broken, rather than starting the campaign from scratch. While it is meant to serve the readerwhose organization is currently in a campaign, it can also serve as a useful tool for those planning campaigns, so that they will become aware of common pitfalls and learn how to avoid them. The first three chapters provides analytical tools that help readers recognize problems in their campaigns, assess results, identify weaknesses and strengths, and target opportunities. The four chapters that follow give specific advice on how to shore up key campaign components including: the use of staff and Board, structural elements like timetables and phases, prospect identification, cultivation, and solicitation, as well asbuilding a stronger case. The final chapter gives tips on how to keep the momentum up once the right steps have been taken to fix the weaker elements of the campaign.
- ISBN: 978-0-470-49655-8
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 240
- Fecha Publicación: 17/06/2009
- Nº Volúmenes: 1
- Idioma: Inglés