Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic librariesPresents practical experience leveraged in the form of case studiesProvides quick, concise, and systematic recommendations for the use of social mediaWritten by academic librarians for academic librarians INDICE: List of Contributors xiii About the Authors xvii Foreword xxvii Acknowledgments xxix Introduction xxxi Part I The Social Media Landscape at the Academic Library How to Assess Students' Social Media Preferences: A Comparison at Two Academic Institutions Dan Sich and Mark Aaron Polger Introduction: Reason for Study Some Background Our Institutions Survey Questions Ethics Approval Timeline and Response Sampling and Distribution Questionnaire Results Recommendations and Limitations Suggestions for Future Research What to Do With the Results Conclusion References Social Media Committees: Sharing the Library's Voice Alejandra Nann and Nina Verishagen Introduction University of San Diego's Copley Library Social Media Committee Saskatchewan Polytechnic Library's Social Media Committee Tips for Any Social Media Committee Final Words References v vi Contents Appendix A: Saskatchewan Polytechnic Library Social Media Plan 2015-20 Appendix B: Saskatchewan Polytechnic Library Social Media Committee Terms of Reference-Key Excerpts Appendix C: Social Media Committee Guidelines Document The Right Social Media Platform for Your Library Morgan Swan Consider Your Institutional Context Identify Your Intended Outcomes or Goals Take Stock of Your Current Social Media Commitment Understand the Pros and Cons of Each Platform of Interest Determine Which Platform Best Matches Your Library References Social Media Best Practices: Implementing Guidelines for Disability and Copyright Sarah Christensen and J.J. Pionke Introduction Literature Review Social Media and Copyright Practical Guidelines on Social Media and Copyright Social Media and Accessibility Practical Guidelines on Social Media and Accessibility Conclusion References Further Reading Using Scheduling Apps to Streamline a Social Media Workflow Samantha Paul and Michael Holt Introduction How We Picked the Apps to Review Common Themes and Trends App Reviews Trello Case Study Conclusions References Further Reading vii Part II Tried and Tested by Librarians: Social Media Case Studies Instagram Case Study 1: Using Instagram to Engage Students During Library Orientation Katie Hutchison and Stephanie Henderson Background Library Week The InstaHunt What Worked What Didn't Work Recommendations Using Instagram After Library Week Final Words Case Study 2: Enhancing Your Instagram Following Through Interdepartmental Collaboration Jen Park and Steve Fowler Introduction The Dilemma Proposal for Collaboration Planning Speak With Target Demographic About Contest Design Marketing What Worked What Didn't Work Recommendations Final Words Case Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student Workers Laura Wilson The Situation In Heather's Words: Her Experience Posting to Our Libraries' Instagram Analyzing Success What Worked What Didn't Work Recommendations Final Words Contents viii Contents Case Study 4: Are We Failing at Instagram? Matthew Blaine and Jacalyn Kremer References Twitter Case Study 1: Tweeting to Success: Managing an Academic Library's Twitter Campaign to Enhance User Engagement Emy N. Decker Background International Games Day How Twitter Promoted International Games Day Using Twitter on International Games Day Assessment Successes What Worked Failures What Didn't Work Final Thoughts Case Study 2: Drop Everything and Tweet: Building Community on Your Campus Joanna Ewing, Amber Wilson and Karen Pruneda Campaign Background UCA Library Twitter Implementation Approach/Plan Developing Organizational Strategies Identifying Collaborators Marketing What Worked What Didn't Work Recommendations Final Words References Contents ix Case Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare's LibAnswers Sheeji Kathuria and Amanda Clay Powers References Case Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag Campaign Emily Jack 7.4.1 Background 7.4.2 The Idea 7.4.3 The Execution 7.4.4 Measuring Success 7.4.5 Why It Worked 7.4.6 The Best-Laid Plans... 7.4.7 What Worked 7.4.8 What Didn't Work 7.4.9 Recommendations 7.4.10 Final Words Facebook Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook's Mis(sed)connection Dana Hettich and Becca Billings Introductions Love at First Like The Test Final Words References Further Reading Case Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 Months Nina Verishagen and Ann Liang The Situation The Idea x Contents So It Mostly Worked! Here's How What Worked What Didn't Work Recommendations Where Are We Now? Final Words Appendix A: Comparison of Likes Before and After an Event or Contest 186 References Case Study 3: So You Have Been Given the Social Media Passwords. Now What? A Trial-by-Fire Case Study in Facebook Marketing Molly Marcusse The Situation I Inherited The First Facebook Experiment: #FootballFriday Using the Data to Define My Audience Goals #WyoWednesday Campaign Future Plans What Worked What Didn't Work Recommendations Final Words References YouTube Case Study 1: Thousands of Views: Why Three Simple Library Videos Have Done So Well Dan Sich The Opportunity The Approach Disseminating and Promoting Videos Assessment and Renewal What Worked Final Words References Case Study 2: Show Me: Getting YouTube Videos to Your Students Through SEO Lauren Valentino Bryant Background Evaluating Traffic Contents xi Increasing Traffic Visual Instructional Design or How to Make the Videos Checklist Final Words References Further Reading Snapchat Case Study 1: Snapchat in Academic Libraries: We Ain't Afraid of No Ghost Nicole Maddock, Monica Fazekas and Kevin Tanner References Case Study 2: Snap to It: Reaching Users Where They Are With Snapchat Geofilters Laura MacLeod Mulligan and Alexander S. Di Iorio 10.2.1 Background 10.2.2 The Idea 10.2.3 Measure of Success 10.2.4 Technical Aspects 10.2.5 What Worked 10.2.6 What Didn't Work 246 10.2.7 Recommendations 10.2.8 Final Words Further Reading Pinterest Case Study 1: Extending the Library's Presence Into the Virtual Space Using Pinterest Brandy R. Horne Pinterest in Libraries xii Contents Background Enter Pinterest Creating Digital Displays Using Pinterest Sharing Pinterest Displays Limitations What Worked What Didn't Work Recommendations Final Words References Index
- ISBN: 978-0-08-102409-6
- Editorial: Chandos Publishing
- Encuadernacion: Rústica
- Páginas: 302
- Fecha Publicación: 10/12/2018
- Nº Volúmenes: 1
- Idioma: Inglés