Guerrilla UX research methods: thrifty, fast, and effective user experience research techniques

As a UX practitioner, you know the steps to take, the money to spend, and thetime to allocate to each research project. But often times your clients don'tunderstand the importance of the research, andthe economy can always factor into the budget and timeframe. Where as theperfect UX research project may takemonths, sometimes youare only given weeks. The problem: howdo youmanage a successful, accurateproject given all those restrictions? Guerrilla Research Methods provides a number of low-cost, powerful, and reliable research methods to helpyousolve any problem that arises in time- or budget-sensitive projects. Itaidsin making informed design decisions when projects have time and budget restrictions. It's written by experienced, highly respected practitioners, Russ Unger, author and editor of Boxes and Arrows, and Todd Zaki Warfel, Principle Design Research at Messagefirst, who provide you with the information you needto make a successful UX research project, no matter the restriction. Providesyou with a number of low-cost, efficient, and reliable user research methods -- grounded in traditional UX methodology -- for projects that are short on money and time *Helps determine which method is best for their project, presentsvaluable how-tos to execute it, and explains how ultimately to incorporate the results into their designs *Presents real world success stories, giving you tips on showing clients and managers how these methods provide measurable ROI

• ISBN: 978-0-12-384713-3
• Editorial: Morgan Kaufmann
• Encuadernacion: Rústica
• Páginas: 224
• Fecha Publicación: 12/09/2012
• Nº Volúmenes: 1
• Idioma: Inglés