This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete;whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.
- ISBN: 978-0-415-58862-1
- Editorial: Routledge
- Encuadernacion: Cartoné
- Fecha Publicación: 07/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés