Commercialization of innovative technologies: bringing good ideas to the marketplace
Touhill, C. Joseph
64,65 €(IVA inc.)
Commercialization of Innovative Technologies : Bringing Good Ideas to the Marketplace is a practical guide for building a portfolio of interrelated technologies that will dramatically change the way inventors/innovators, investors, technologies, and entrepreneurs approach commercialization of good ideas. It differs from other books published on the topic, because it emphasizes the importance of the innovation team, the wisdom of building a portfolio that spreads risk, and the strong input required from technologists in the successful commercialization process.
- ISBN: 978-0-470-23007-7
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 25/04/2008
- Nº Volúmenes: 1
- Idioma: Inglés