INDICE: Introduction 1Part I: Determining Where You Want to Go 7Chapter 1: Starting Your Business Plan 9Chapter 2: Charting the Proper Course 19Chapter 3: Setting Off in the Right Direction 35Part II: Sizing Up Your Marketplace 51Chapter 4: Checking Out the Business Environment 53Chapter 5: Taking a Closer Look at Customers 77Chapter 6: Dividing Customers into Groups 93Chapter 7: Scoping Out Your Competition 111Part III: Weighing Up Your Company’s Prospects 127Chapter 8: Establishing Your Starting Position 129Chapter 9: Focusing OnWhat You Do Best 147Chapter 10: Figuring Out Financials 163Chapter 11: Forecasting and Budgeting 187Part IV: Looking to the Future 215Chapter 12: Preparingfor Change 217Chapter 13: Thinking Strategically 239Chapter 14: Managing Morethan One Product 261Part V: A Planner’s Toolkit 293Chapter 15: Planningin Turbulent Economic Times 295Chapter 16: Making Your Business Plan Work 309Chapter 17: Learning from Others: A Sample Business Plan 333Part VI: The Part of Tens 353Chapter 18: Ten Questions to Ask About Your Plan 355Chapter 19: TopTen Business-Planning Never-Evers 359Index 363
- ISBN: 978-1-119-94118-7
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 400
- Fecha Publicación: 29/05/2012
- Nº Volúmenes: 1
- Idioma: Inglés