Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representing and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders ofglobal mobility, the book is grounded in empirically-based studies of key tourism genres. INDICE: Acknowledgments - Introduction: Mediating Global Mobilities: Language, Tourism, Globalization - PART I: DISCOURSES ON THE MOVE: THE GENRES AND SYMBOLIC CAPITAL OF TOURISM DISCOURSE - Elite Mobility and Global Lifestyles: Inflight Magazines - Borrowed Genres and the Language Market: Trade Signs and Business Cards - Transient Identities, New Mobilities: Holiday Postcards with Virpi Ylänne - PART II: MOBILIZING LANGUAGE IDEOLOGIES: THE METALINGUISTIC PRODUCTION OF TOURISM DISCOURSE - Linguascaping the Exotic: Newspaper Travelogues - Language Crossing and Identity Play: TV Holiday Programmes with Virpi Ylänne- The Commodification of Local Linguacultures: Guidebook Glossaries - Conclusion: Tourism Discourse and Banal Globalization - Notes - References - Appendix- Index -
- ISBN: 978-1-4039-8796-9
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 296
- Fecha Publicación: 24/02/2010
- Nº Volúmenes: 1
- Idioma: Inglés