Twitter Marketing: An Hour a Day is the ultimate step-by-step guide to developing a businesss Twitter strategy, implementing the campaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed on todays Twitterverse, discussing Twitters fascinating demographics and showing how the innovative platform is being used successfully by companies large and small. Readers are then guided through getting on the service, finding and attracting followers, using search and other tools, and mastering all of the unique Twitter conventions. Once the reader has a baseline understanding of Twitters usage and functionality, the book discusses all of the elements of a successful strategy, including how to scale the approach to your company, set goals, define metrics, develop reports, and get corporate buy-in. Readers are then guided through implementing the strategy theyve developedflipping the switch and letting the tweets flow to engage and attract followers. The next section provides a detailed look at how to measure the impact of the Twitter campaign using a variety of tools to measure everything from changes infollower counts and retweets to analyzing increases in web traffic as a result of Twitter and how to valuate the actions generated by their Twitter activity. The final section of the book shows readers how to maintain their Twitter momentum via day-to-day maintenance, and it explores such issues as contests, promotions, and crisis management. Full of interesting case studies, step-by-step guides, and hands-on tutorials and written in the popular An Hour a Day format, in which intimidating topics are broken down into easily approachable tasks, this book is sure to help marketers and advertisers at all levels develop,implement, and measure a successful Twitter strategy.
- ISBN: 978-0-470-56226-0
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 504
- Fecha Publicación: 15/01/2010
- Nº Volúmenes: 1
- Idioma: Inglés