The Spanish outbound travel market to Africa and the Middle East

This report is part of the activities undertaken by UNWTO to support African and Middle Eastern countries in benefiting from the growing Spanish outbound travel market. The report aims to provide countries in Africa and the Middle East with, on one hand, a better understanding of the Spanish market – its size,main characteristics, needs and expectations – and on the other hand, information on the most efficient actions required for increasing tourism flows from the Spanish market to these two regions. INDICE: Acknowledgements Introduction Executive Summary Overview of theSpanish Economy Key Messages The Spanish Economy in Figures Political Glance Population Economic Figures The Spanish Outbound Travel Market Key Messages The Spanish Outbound Travel Market in Figures Trips and Expenditure Abroad Profile of the Spanish Outbound Traveller Top Destinations Main Tourism Source Regions in Spain Means of Transport Booking Behaviour Seasonality Travelling Abroad by Purpose of Visit Preferred Accommodation Use of InternetActivities while Abroad Other Relevant issues The Spanish Outbound Market to Africa and the Middle East Key Messages The Spanish Outbound Market to Africa and the Middle East Why do the Spanish Travel to Africa and the Middle East? Description of a 'Typical' Trip to Africa and the Middle East Top Destinations in Africa and the Middle East Seasonality Trip Profile: Analysis of Tour Packages Composition of Target Groups What Do Spanish Like in Destinations of Africa and the Middle East? What Do Spanish Most Dislike About Destinations in Africa and the Middle East? Sources of Information for Travelling to Africa and the Middle East SWOT Analysis Key Messages Strengths of African and Middle Eastern Destinations in the Spanish Market Weaknesses of African andMiddle Eastern Destinations in the Spanish Market Opportunities for African and Middle Eastern Destinations in the Spanish Market Threats for African andMiddle Eastern Destinations in the Spanish Market Reaching the Spanish Market Key Messages Reaching the Spanish Consumer Media Habits Use of Online Channels Booking Patterns Reaching the Spanish Trade Understanding the Structure of Travel Trade in Spain Interest of Spanish Tour Operators in Africa and the Middle East Recommended Marketing Tools and Actions Fitur - A 30 Years Committed to Tourism Annexes Annex I - Examples of Tour Packages Available inSpain Annex II - Air Passengers from Spain to Africa and the Middle East Annex III - Air Ticket Sales of Spanish Travel Agencies to Destinations in Africa and the Middle East Annex IV - Public Holidays in Spain in 2010 Annex V - Global Distribution Systems (GDSs) Air Bookings from Spain to Africa and the Middle East Annex VI - Border Crossing Formalities and Travel Advisories Annex VII - How to Make Trade Fair Participation Profitable Annex VIII - Methodology: Questionnaire and Project Planning Annex IX - Terms of Reference Annex X - Complete List of Acknowledgments Bibliography

• ISBN: 978-92-844-1366-9
• Editorial: Organización Mundial del Turismo
• Encuadernacion: Rústica
• Páginas: 98
• Fecha Publicación: 01/04/2011
• Nº Volúmenes: 1
• Idioma: Inglés