Marketing management in geographically remote industrial clusters: implications for business-to-consumer marketing

This book is the first to cover marketing management issues in geographicallyremote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South EastAsia exhibit similar tendencies. The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and requirean in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting. INDICE: Marketing Management, Geographically Remote Industrial Clusters (GRICs); Remoteness, Cluster Formation; Structuring Clusters, Managing Clusters;Small Manufacturing Enterprises (SMEs); Growth, Expansion, Internationalization; Business to Consumer Marketing; Cluster Dynamics; Case Studies, Case Analysis, Management Development, Management Training.

• ISBN: 978-981-4383-05-9
• Editorial: World Scientific
• Encuadernacion: Cartoné
• Páginas: 450
• Fecha Publicación: 30/09/2012
• Nº Volúmenes: 1
• Idioma: Inglés