The main theme of the book is the globalisation of China's markets and Chinese business management in the context of ongoing reform at home and the country's growing global economic role. The Globalisation of Chinese Business includes contributions relating to a wide range of manufacturing and service sectors, encompassing such areas as foreign investment, state and private enterprise, human resource management, consumer culture and advertising, financial markets and healthcare. Following an introduction by the editor there are four sections, the first focused on the globalisation of Chinese management and the second on the evolution of Chinese management. The remaining sections contain chapters on China's growing service sector, growing markets and competition, and healthcare system reform. An epilogue by the editor in the remaining section concludes. Covers a range of managerial issues relating to both manufacturing and services in China in the context of ongoing managerial reformDiscusses the corporate strategies of both Chinese and foreign companiesExamines the targeting of Chinese and global marketsDetails the globalisation of Chinese business management INDICE: Part 1 The globalization of Chinese business. Part 2 Law as a tool of China's globalization: The real leap forward: China's R&D and innovation strategy; The evolving Wenzhou district: Changing things so that the economy keeps going: Human resource management in Chinese companies; Transfer of human resource management practices in French multinational companies: Cases of French subsidiaries in China; Medium sized multinational firms' industrialization strategies in China. Part 3 Continuity and change in China's financial services sector; Effects of the global financial crisis on Shanghai's stock market: Implications for international investors; China's growing consumer culture: Implications for marketing strategy; Branded products in China; Asian growing markets and competition: An econometric analysis of Chinese wine import demand; Advertising in a luxury fashion magazine: A comparison between Italy and China; Healthcare system reform in the People's Republic of China: Effects of out-of-pocket expenses, consumption and saving. Part 4 The evolution of Chinese management: Trends and prospects.
- ISBN: 978-0-08-101378-6
- Editorial: Chandos Publishing
- Encuadernacion: Rústica
- Fecha Publicación: 30/06/2016
- Nº Volúmenes: 1
- Idioma: Inglés