Critical marketing: issues in contemporary marketing
Tadajewski, Mark
Brownlie, Douglas
52,23 €(IVA inc.)
Focusing on a new and developing field, this text provides an overview of thedevelopment of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
- ISBN: 978-0-470-51198-5
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 414
- Fecha Publicación: 01/03/2008
- Nº Volúmenes: 1
- Idioma: Inglés