Globalizing ideal beauty: women, advertising, and the power of marketing
Sutton, Denise H.
22,19 €(IVA inc.)
Globalizing Ideal Beauty. is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approachhas all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped. INDICE: Introduction .From Suffrage to Soap .'Good Looks Supremacy' .Selling Prestige and Whiteness .Selling Sex and Science .J. Walter Thompson's International Expansion and the Ideology of Civilization .J. Walter Thompson's International Ads Index
- ISBN: 978-1-1370-2100-7
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 224
- Fecha Publicación: 16/08/2012
- Nº Volúmenes: 1
- Idioma: Desconocido