The six immutable laws of mobile business

Through in-depths interviews with major players in this industry such as Access, Bandai Networks, Matsumoto, Qualcomm, Takahashi, etc, the author draws on the tremendous impact that the mobile and wireless industry has had on Japanese society. The cell phone is not only bringing ‘communication’ to rural areas,but also reshaping life styles and bringing new ways of communicating, purchasing, advertising, and entertaining in developed areas. The book examines patterns from a technological and economic perspective, explains how the market has developed and grown successfully into a mature vital industry, and forecastswhat is next.

• ISBN: 978-0-471-74146-6
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 224
• Fecha Publicación: 15/01/2010
• Nº Volúmenes: 1
• Idioma: Inglés