Thinking about answers: the application of cognitive processes to survey methodology
Sudman, Seymour
Bradburn, Norman M.
Schwarz, Norbert
55,50 €(IVA inc.)
INDICE: 1. Introduction. 2. Methods for Determining Cognitive Processes andQuestionnaire Problems. 3. Answering a Survey Question: Cognitive and Communicative Processes. 4. Psychological Sources of Context Effects in Survey Measurement. 5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement. 6. Order Effects Within a Question: PresentingCategorical Response Alternatives. 7. Autobiographical Memory. 8. Event Dating. 9. Counting and Estimation. 10. Proxy Reporting. 11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.
- ISBN: 978-1-1180-1609-1
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 304
- Fecha Publicación: 12/10/2010
- Nº Volúmenes: 1
- Idioma: Inglés