The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective. INDICE: 1. Introduction: Focus Group History, Theory, and Practice2. Group Dynamics and Focus Group Research3. Focus Groups and the Research Toolbox4. Recruiting Focus Group Participants and Designing the Interview Guide5. The Focus Group Moderator6. Conducting the Focus Group7. Analyzing Focus Group Data8. Focus Groups in Practice9. Virtual Focus Groups and Other Group Methods10. Conclusion
- ISBN: 978-1-4522-7098-2
- Editorial: SAGE
- Encuadernacion: Rústica
- Páginas: 240
- Fecha Publicación: 30/06/2014
- Nº Volúmenes: 1
- Idioma: