The product manager's toolkit: methodologies, processes and tasks in high-tech product management

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners andstifled the ability to develop clear and consistent product management methodologies. 'The Product Manager’s Toolkit' book provides a consistent and holistic managerial approach to product management, and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that coversnearly all aspects of product management. This book provides a consistent andholistic approach to product management It covers both, macro and micro levelWhile virtually all competing books present product management on a partial, high-level or generalist approach, this book addresses as well the practical elements of real-life application

• ISBN: 978-3-642-04507-3
• Editorial: Springer
• Encuadernacion: Cartoné
• Páginas: 350
• Fecha Publicación: 01/01/2010
• Nº Volúmenes: 1
• Idioma: Inglés