Winning across global markets: how Nokia creates strategic advantage in a fast-changing world

Winning Across Global Markets examines how 145-year old Nokia grew from a small paper mill in Finland to a multinational telecommunications leader. Why areNokia's globalization lessons so critical across industries and worldwide? While most large multinational companies enjoy inherent advantages in which their home base/country/flagship location often accounts for 30 - 50% of their revenues, small- multinationals like Nokia who have a home base market that generates less than 1% of its revenues are the exception in the global business world. To such a company, global advantage based on local success is a matter of life and death. To established industry leaders in the U.S., Europe and Japan,Winning Across Global Markets provides a roadmap for how to develop, capture and sustain competitive advantage. To ambitious challengers in emerging economies, it offers a guideline on how to topple the giants. Based on Steinbocks exclusive access to and interviews with all chief/senior executives of Nokia from the CEO and chairman to the technology and design chiefs, as well as the regional directors, Winning Across Global Markets reveals the remarkable story ofNokias resilience and endurance in todays ever-changing world.Dan Steinbock (New York, Helsinki, Shanghai) is the Research Director of India China America (ICA) Institute, a non-profit research institute working to foster research and dissemination of knowledge on the rise of China and India and their impact on global markets, global resources and geopolitics of the world. He focuses on issues of strategy and risk, globalization and innovation among the most advanced economies (US, Western Europe, Japan) and the large emerging economies (China, India, Russia and Brazil). Steinbock has consulted for multinationals, international organizations, and governments. His clients include Intel, Nokia, Coca-Cola and China Netcom. A senior Fulbright scholar, Steinbock is also Faculty Spokesman for the Forum to Advance Mobile Experience (FAME), an initiative by the CMO Council, representing over 6,000 global executives across 57 countries, and an affiliate of the Columbia Institute for Tele-Information. He also cooperates with the Competitiveness Institute and is a member of several advisory board. Steinbock has consulted and published extensivelyon Nokia and mobile communications, as well as Finnish competitiveness and innovative capacity. He is on the board of journals in the US, Europe and Asia, as well as on the Market Advisory Board of BusinessWeek.

• ISBN: 978-0-470-33966-4
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 304
• Fecha Publicación: 22/04/2010
• Nº Volúmenes: 1
• Idioma: Inglés