Marketing literature: the making of contemporary writing in Britain

This is an important study of the publishing of contemporary writing in Britain. now available in paperback for the first time. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. INDICE: Preface - Introduction - PART I: MARKETING LITERATURE: CONTEXTS AND THEORY - Publishing Contexts and Market Conditions - Literature and Marketing - Genre and the Marketplace - PART II: PUBLISHING HISTORIES - Icons and Phenomenons - Marketing Stories - Crossovers - Conclusion: Writing Beyond Marketing - Appendix - Notes - Bibliography - Index

• ISBN: 978-0-230-22847-4
• Editorial: Palgrave Macmillan
• Encuadernacion: Rústica
• Páginas: 248
• Fecha Publicación: 21/08/2009
• Nº Volúmenes: 1
• Idioma: Inglés