Engage: the complete guide for brands and businesses to build, cultivate, and measure success in the new web

Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits. Readers willwalk away with everything they need to know about: Which social networks theyshould participate in and why How to come up with effective ideas based on the proven examples of other peers and companies Establishing a supportive ecosystem for these new activities Building a brand and communities in each networkIncreasing revenue and inspiring action based on goals Defining and measuringROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Creating new opportunities and marketingprograms using lessons learned in social mediaBrian Solis (San Francisco, CA; briansolis.com) is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. He is also co-founder of the Social Media Club as well as a founding member of the Media 2.0 Workgroup. Globally recognized as one of the original thought leaders on the convergence of PR, Traditional Media and Social Media, Brian actively keynotes, moderates, and speaks at industry conferences, corporate events, and training workshops. He has also been actively writing about new PR since the mid 90s, documenting how the Web is redefining the communications industry. Brian blogs regularly at PR 2.0 and also runs bub.blicio.us. He contributes to TechCrunch, AllThingsD, and WebProNews.

• ISBN: 978-0-470-57109-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 382
• Fecha Publicación: 19/03/2010
• Nº Volúmenes: 1
• Idioma: Inglés