Strategic hospitality leadership: the Asian initiative

Strategic hospitality leadership: the Asian initiative

Smith, Russel
Siguaw, Judy

26,10 €(IVA inc.)

The Asia-Pacific tourism industry is booming and is expected to grow by 6.5% annually over the next 15 years. Current trends show that Asia-Pacific will continue to have the greatest growth potential for the hospitality industry. Hotel groups such as Intercontinental, Marriott, Starwood, Mandarin Oriental, Hilton, and Shangri-La, for example, are all developing hundreds of hotels acrossthe region. The biggest barrier to expansion for most groups is the lack of qualified employees. Skilled, strategically-oriented hospitality managers are in very high demand. This book is a compendium of the expertise and experiencesof alumni from the Cornell School of Hotel Administration.

  • ISBN: 978-0-470-82432-0
  • Editorial: John Wiley & Sons
  • Encuadernacion: Cartoné
  • Páginas: 224
  • Fecha Publicación: 20/08/2010
  • Nº Volúmenes: 1
  • Idioma: Inglés