Corporate Responsibility (CR) has never been more prominent on the corporate agenda. More companies are coming to understand that it is in their economic interest to address social and environmental impacts in a manner that is integrated with their operations. CR encompasses issues such as sustainability (meeting the needs of the present without compromising the ability of future generations to meet their needs), stakeholder management, and corporate governance, as well as corporate philanthropy. "Mainstreaming Corporate Responsibility" takes an innovative approach to CR. Based around case studies commissioned by EABIS, the book is structured around major subject areas in the business school curriculum. It provides a chapter on the relevance of CR to each subject area and identify CR issues to be addressed. INDICE: Foreword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum Frank Brown, INSEAD and Tom Robertson, The Wharton School I. Introduction 1.Mainstreaming Corporate Responsibility N. Craig Smith, INSEAD and Gilbert Lenssen, EABIS 2. Business as Usual is Not the Answer to Society's Problems N. Craig Smith, INSEAD and HalinaWard, IIED II. Strategy 3. Corporate Responsibility in Strategy Andrew Pettigrew, University of Bath 4. Microsoft: Bringing Technology to the Aging Population Maurizio Zollo, Bocconi University and Robert E. Crawford 5. IBM in China:Responding to a Government's Social Initiatives Steven White, CEIBS 6. Iberdrola: A Utility-s Approach to Sustainability and Stakeholder Management Tanguy Jacopin, Serge Poisson-de Haro and Joan Fontrodona, IESE Business School and HEC Montreal III. Accounting 7. Corporate Responsibility in Accounting Dennis Oswald, University of Michigan 8. ENEL: CSR and Performance Measurement Anna Pistoni and Lucrezia Songini, Bocconi University 9. Novo Nordisk A/S - Integrating Sustainability into Business Practice Dennis Oswald, London Business Schooland Mette Morsing, Copenhagen Business School 10. From Grace to Disgrace: TheRise and Fall of Arthur Andersen N. Craig Smith and Michelle Quirk, London Business School IV. Finance 11. Corporate Responsibility in Finance John Becker-Blease, Washington State University 12. Maximizing Shareholder Value: An Ethical Responsibility? Theo Vermaelen, INSEAD 13. Veridian: Putting a Value on Values Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business School V. Economics 14. Corporate Responsibility in Economics Landis Gabel, INSEAD 15. Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A) N. CraigSmith, INSEAD and Robert E. Crawford 16. Revenue Flow and Human Rights: A Paradox for Shell Nigeria Ulrich Steger and Aileen Ionescu-Somers, IMD VI. Entrepreneurship 17. Corporate Responsibility in Entrepreneurship Filipe Santos, INSEAD 18. Innocent: Values and Value David Grayson and Robert Brown, Cranfield School of Management 19. Waste Concern: Turning a Problem into a Resource Johanna Mair and Jordan Mitchell, IESE Business School VII. Marketing 20. CorporateResponsibility in Marketing C.B. Bhattacharya, Boston University 21. Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility N. Craig Smith, INSEAD 22. Norsk Hydro ASA: Sustainable PVC at Hydro Polymers? N. Craig Smith, INSEAD and Josephine Brennan, London Business School 23. GlaxoSmithKline: Developing Country Access to Essential Medicines N. Craig Smith and Anne Duncan, London Business School VIII. Organisational Behaviour and Human Resource Management 24. Corporate Responsibility in Organisational Behaviour MetteMorsing, Copenhagen Business School 25. Betapharm: Be Different or Die Andre Habisch and Stephan Kaiser, Ingolstadt School of Management, Nigel Roome, Erasmus 26. The TPG-WFP Partnership: Looking for a Partner Luk N. Van Wassenhove and Rolando M. Tomasini, INSEAD IX. Operations Management 27. Corporate Responsibility in Operations Management Luk N. Van Wassenhove, INSEAD 28. illycaffe: Value Creation through Responsible Supplier Relationships Francesco Perrini and Angelo Russo, Bocconi University 29. The Co-Operative Group: Fair-Trade Chocolate Chris Voss, Stephanie Robertson, Adrian Clarke and Josephine Brennan, London Business School 30. The Wal-Mart Supply Chain Controversy N. Craig Smith,INSEAD and Robert E. Crawford Index
- ISBN: 978-0-470-75394-1
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 600
- Fecha Publicación: 26/06/2009
- Nº Volúmenes: 1
- Idioma: Inglés