One strategy: organization, planning, and decision making

This book is about developing, communicating, and executing a cohesive strategy throughout an organization. Microsoft executive Steven Sinofsky joins his twenty years of management experience at Microsoft with Harvard Business Schoolprofessor Marco Iansiti's twenty years of research on strategy and innovationto provide you a unique perspective on strategy development, alignment, and execution. Steven Sinofsky shares his experiences and point of view through an internal blog site that discusses some of the management processes put to workwhile developing Microsoft Windows 7. Through his own words, One Strategy focuses on the team's mission to develop and maintain a strategic vision through the 4,000 person, multi-year project. Marco Iansiti creates a framework that can be used by business leaders across industries and job functions, building on his original research in the development of innovative products.

• ISBN: 978-0-470-56045-7
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 304
• Fecha Publicación: 02/12/2009
• Nº Volúmenes: 1
• Idioma: Inglés