Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

• ISBN: 9789811363382
• Editorial: SPRINGER VERLAG WIEN.
• Encuadernacion: Rústica
• Páginas: 223
• Fecha Publicación: 01/01/2019
• Nº Volúmenes: 1
• Idioma: