A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments. INDICE: Preface1. Advertising, Its Supporters, and Its Critics2. Living in a Consumer Culture3. Advertising and the Media: Changes and Challenges4. How Advertising is Regulated: Industry5. Beyond Subliminal6. Advertising Choices: Influences of Stereotypes and Taste7. Gender and Advertising: How Gender Shapes Meaning8. Advertising and Race: Examining the Melting Pot9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream?10. Children and Advertising: Emerging Consumers, Problematic Strategies11. Advertising Controversial Products: Bans and Beliefs12. Tobacco and Alcohol Advertising: Industries in Flux13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions14. Political Advertising: Do We the People Still Matter?15. Socially Responsible Advertising: Does a Brand Have a Conscience?16. Online Advertising: The Ever-Evolving Landscape17. Advertising: Being Ethical Advertisers in a Challenging Age
- ISBN: 978-1-4522-6107-2
- Editorial: SAGE Publications, Inc
- Encuadernacion: Rústica
- Páginas: 336
- Fecha Publicación: 17/09/2013
- Nº Volúmenes: 1
- Idioma:
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