Research methods for business: a skill building approach
Sekaran, Uma
Bougie, Roger
54,84 €(IVA inc.)
Reputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Students learn to develop practical knowledge and skills to understand and carry out research projects. This new edition is updated to strengthen areas of the text such as Data Analysis and to totally refresh the section on the role of technology and the use of statistical packages in research. Examples and scenarios will be updated and the book continues to emphasize managerial relevance and ethical implications throughout.
- ISBN: 978-0-470-74479-6
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 488
- Fecha Publicación: 06/11/2009
- Nº Volúmenes: 1
- Idioma: Inglés